The Aussie Organic Baby Care Market is Booming!

The Aussie Organic Baby Care Market Is Booming

Are you considering expanding your retail store, online store, or combination e-commerce and brick-and-mortar store? It’s time to consider stocking premium natural and organic baby care and skincare options for mums, bubs, and families! Here’s some insight into these products and how the Australian market just can’t get enough of them.

Growing from strength to strength

The Australian natural and organic baby care market is booming. The baby care market alone is expected to grow at a compound annual growth rate (CAGR) of 3.07%, reaching US$2.653 billion by 2025. At the same time, the organic products market in Australia has grown to contribute over AU$2 billion to the economy each year.

So, what’s driving this? There are several factors contributing to the growth of this important industry, including:

  • Growing awareness around childcare best practices, health, and nutrition
  • Increased household budget allocation towards organic products
  • Consumer motivations to buy chemical-free products (63%), environmentally friendly products (48%) and additive-free (48%)
  • 56% of Australian shoppers have bought an organic product in the last year
  • Australia is also the world’s largest holder of agricultural land under certified organic management with over 23 million hectares of Aussie soil now organic
  • The most frequent and loyal organic shoppers tend to have at least one child under 16 years living at home
  • 30% of certified organic shoppers are families
  • Generation Z is set to take the stage as organic buyers over the next 10 years due to socially conscious values

And if you’re an online or brick-and-mortar retailer looking to provide something new and rewarding to your consumers, this is an exciting opportunity to deliver exactly what they want.

Partner with a leading local producer of natural and organic baby care products

KidsBliss has been developing and selling high-quality, expertly-researched and developed baby and skincare products for familiesand we’re looking for retail partners and distributors who share our vision! We’re focusing on giving parents, bubs, and families the very best baby care and home care products, including alcohol-free sanitisers, shampoos, bath washes, fruit and veg washes, laundry liquid, and surface cleaners. Every product is made using premium-quality pure essential oils and plant extracts, ensuring they are as gentle as they are powerful, nurturing families with the very best ingredients nature has to offer.

If it sounds like you have a lot in common with us, let’s take the next step and partner up! Contact us today to get to know us and our products a little better, and together we can help families thrive.

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