Fanatastic product smells great and easy to use
Fantastic product smells great
It is fantastic easy to apply doesnt leave a smell. No complaints and the other products are great as well
Really great product and very safe to use for babies.

Newborn skin is not just a smaller version of yours—it is biologically different. Because it is 30% thinner, it is significantly more absorbent.
What goes on their skin goes in their body. This heightened permeability is why KidsBliss uses zero synthetic chemicals, opting instead for medical-grade botanicals.
The "Acid Mantle" is your baby’s first line of defense. It is an invisible, acidic film that keeps harmful bacteria out and moisture in.
Most standard baby soaps are alkaline (pH 9-10), which effectively "burns" off this mantle. KidsBliss is strictly calibrated to pH 5.0 to reinforce this natural armor.
| Biological Marker | Standard "Baby" Soap | KidsBliss Purity Protocol |
|---|---|---|
| pH Level | Alkaline (pH 9.0–11.0) | Calibrated pH 5.0 |
| Barrier Effect | Strips "Acid Mantle" Shield | Reinforces Biological Shield |
| Cleansing Base | Sulfates (SLS/SLES) | Botanical Glucosides |
| Recovery Time | Up to 48 Hours | Zero Recovery (Instant) |
The pH 5.0 Factor: Your baby’s first line of defense is an invisible, acidic film that keeps moisture in and bacteria out. Standard soaps "burn" this mantle away, leaving skin vulnerable for 48 hours. KidsBliss is strictly calibrated to pH 5.0 to strengthen this natural armor from the very first bath.
Newborn skin loses moisture rapidly after bathing through natural evaporation. KidsBliss provides a clinical barrier repair tool that locks in hydration within 3 minutes of bathing, ensuring your baby’s barrier remains quiet, calm, and hydrated through the night.
"Bath time used to lead to redness. Now, with the 2-in-1 Wash and Moisturiser, his skin stays balanced and silk-smooth."
Compare our Purity options and save on your newborn essentials.
| Features | Essential Bundle | Premium Purity Bundle |
|---|---|---|
| Moisturiser Size | 150ml (Travel Friendly) | 252ml (Daily Home Use) |
| 2-in-1 Wash Size | 300ml | 500ml (Best Value) |
| Veggie & Bottle Wash | 500ml Full Size | 500ml Full Size |
| Best For | Gifting & Travel | Everyday Protection |
| Bundle Savings | 5% Off RRP | 5% Off RRP |
| View Essential | View Premium |
It helps protect sensitive skin against chafing and dryness and contains only the purest natural ingredients to protect your little one.
Enriched with nourishing organic aloe vera, cocoa butter and avocado oil, this gentle moisturiser is ideal for everyday use.
This moisturiser is safe any time of day - ensuring long-lasting moisture and soft skin.
Gain peace of mind when you wash your newborn with this no-nasties, 100% natural moisturiser.
Expert insights on newborn purity and scientific care.