The Biggest Marketing Trend for 2023: Making the Right Partnerships

The Biggest Marketing Trend for 2023: Making the Right Partnerships

If you’re running a retail business, small business, or e-commerce store, you need to be on top of the latest digital marketing strategies! Here are some forecasts and tips to help your business grow in all the right ways in 2023.

Why great retail partnerships matter 

When you get the recipe for retail partnership right, you reap plenty of rewards from bringing both worlds together. Whether you are a wholesaler, run a brick-and-mortar store, or have an online shop, the right partner company will:

  • Make your brand more visible by showing it off to their followers and shoppers, expanding your reach and generating attention for your brand online on a much wider scope.
  • Acquire new customers from your expanded audience reach.
  • Expand your product range by offering your customers more variety and options, which they can’t get enough of.
  • Increasing sales by giving you access to a high-value audience who is interested in what you’re selling, improving leads and revenue.
  • Get more data, tracking new purchases and other important online metrics generated by your partnership and wider audience reach, so you can make your marketing even more effective. 

And the best part is that it’s affordable, costing a fraction of what it would to achieve these KPIs alone and under your own steam! 

You’re only as good as the products you sell 

And that’s why we’re focusing on great retail partnerships, not partnerships in general! If you’ve decided that you’d like to get the benefits we listed above, the next step is to find the right partner for your 2023 marketing strategy.

We recommend that you consider the following when you approach a brand:

  • Shared values – Both parties should share a like-minded vision in terms of their brand. For example, KidsBliss is all about supporting the local economy, being environmentally responsible, and preserving the eco-system. So, a good partner would be a brand that shares these green values.
  • Complementary products – Similarly, the products or services you offer should have a strong connection so that their customers are likely to start supporting your business. For example, our all-natural and organic baby skincare and home cleaning products are a great match for baby and maternity goods stores, green living stores, or even babysitting services and prenatal classes.
  • Goal alignment – Just as it’s important to have shared brand values, your goals for working together also need to align. Set realistic goals together, develop a roadmap for reaching milestones, and be ready to adapt to get the most out of new opportunities.
  • Ready to collaborate – Retail partnerships need to be collaborations at every level to succeed. From supporting your business through reliable and affordable stock supply to cooperating over shared social media content or events, both businesses benefit best when they have a relationship of trust and teamwork.

Become a wholesaler, stockist, or online retail partner with KidsBliss

At KidsBliss, our baby skincare and home care products are designed with mother nature at their heart, and are additive-free, chemical-free, and eco-friendly. For over 20 years, we’ve been we’ve been creating products for families to support natural, organic living – and we’re looking for retail partners and distributors who share our vision! If you want to grow your business by offering families the very best in natural products that support local businesses and our environment, we’d like to talk to you.

So, if it sounds like you have a lot in common with us, let’s take the next step and partner up! Contact us today to get to know us and our products a little better, and together we can help families – and your e-commerce business – thrive.

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