Aussie Parents Want Organic Baby Products – Here’s Why
In the last decade or so, demand for natural and organic baby products has surged to incredible heights. According to market reports, the global natural and organic personal care products market is set to hit US$23.6 billion by 2027, growing at an annual rate of 9.3%. This surge in popularity is driven by consumer demand all over the world, with Australian parents taking a leading role in these crucial parenting and caregiving decisions. Here’s why parents want organic and natural baby products – and how to meet this demand through quality, ethically sourced, proven products.
#1 – Concerns about chemicals and unnecessary additives
In recent years, consumers have become far more aware of what ingredients are in the everyday products they’re using and what those lists on product labels really mean. This awareness, driven by the ability to do in-depth research on the internet, has empowered people to make more informed choices about what their child’s skin is exposed to. After discovering that popular, mainstream baby products include sulphates, alcohol, synthetic fragrances, parabens, BPA, talc, and even formaldehyde, parents want alternatives that are demonstrably free from these potentially harmful additives.
#2 – A need to prevent skin health conditions and irritations
These additives in mainstream baby care products have been linked to increased skin health and irritation issues in babies and young children. From cradle cap and baby eczema to rashes and dryness, newborn babies and toddlers have such sensitive skin that the products used must be designed to be as gentle and nourishing as possible. Organic and natural skincare is made from simple, high-quality ingredients that are designed to soothe and protect the skin, preventing irritation and dryness that is common with mainstream non-organic brands.
#3 – Awareness of their environmental impact
Over the last 10 years or so, we’ve all become much more aware as consumers of our impact on the wellbeing of the planet. From understanding our carbon footprints to realising how the products we use affect wildlife and the water table; we’re all trying to do our part to minimise our negative impact on the planet. For parents, this is even more important, as we want a safer, healthier world for our bubs to grow up in. Good quality organic and natural baby products are sustainable, greywater-friendly, non-toxic to the environment, and biodegradable, aligning with these values and helping parents pass these values on to their children.
#4 – Alignment with lifestyle values
Parents naturally want to pass on good values to their children, whether they are vegan or vegetarian, environmentalists, or enjoy supporting local businesses. Organic and natural baby care products help support this, especially because some of the best products are Australian-made with local, sustainable ingredients and comply with strict protocols regarding purity, cruelty-free methods, and environmental protection. This is very difficult to find in mainstream baby care products and is a true differentiator that drives lifelong consumer loyalty.
Become Part of One of Australia’s Fastest-Growing Markets
For Aussie mums and dads, high-quality, locally sourced organic and natural baby and childcare products are a must-have item. At KidsBliss, we’re here to deliver it – and we’d like you to join us!
We’re ready to welcome organisations, businesses, retailers, and individuals who share our values for natural skincare, environmental sustainability, and supporting local Aussie suppliers. All you need to do is contact us via our website and our friendly team will answer all your questions and guide you through the onboarding process. You can become a partner in one of Australia’s fastest-growing and most rewarding markets today!