Green Consumers on the Rise in 2022!
The numbers don’t lie – there are more green consumers than ever in 2022. People who can’t get enough of eco-friendly, ethically produced products now form a significant target audience with considerable buying power. And we couldn’t be happier! It’s wonderful to see how consumers are realising that they can make a big difference to the well-being of themselves and the planet by making better choices. Here’s how this trend is growing in 2022, and where their biggest focus lies.
Why green consumers matter to every business
In a recent report, 1 in 3 consumers now prefers eco-friendly options when opening their wallets, with 35% saying that they would buy a product that’s better for the environment rather than one that was a bit cheaper. An Australian-based study found that these sentiments are even stronger amongst local consumers, with 65% of Aussies concerned about their carbon footprint and 13% of these being extremely concerned about this issue. And this concern trickles down to how we spend our hard-earned dollars, with 40% of Aussie consumers believing that a company’s social and environmental efforts are very or extremely important when it comes to making purchasing decisions.
Despite these very persuasive statistics, 37% of consumers said they found it difficult to find sustainable and eco-friendly brands, even though 43% said they were actively looking for them and doing the research before they buy. This means that there’s untapped demand out there for businesses that want to offer these products!
What is a green product?
Green products embody certain specific values, including:
- A low carbon footprint
- Eco-friendly/recyclable packaging
- Sustainably sourced ingredients and materials
- Biodegradable, greywater friendly ingredients that don’t harm the environment
- Grown or created without the use of toxic chemicals, artificial additives, and artificial preservatives
- Often locally made
KidsBliss – Your Green Partner in childcare and hygiene products
KidsBliss creates, manufactures, and supplies green childcare products, including shampoos, conditioners, bath washes, veggie washes, laundry liquid, and hand sanitisers. We are a leading eco-company in Australia, passionate about sustainable, local ingredients and preserving our natural heritage. Using only the purest natural and organic ingredients, we create our plant-based products without any use of chemicals, colourants, or artificial preservatives. They are 100% vegan, cruelty-free, biodegradable, and eco-friendly, ensuring that they are as gentle on the environment as they are on sensitive skin. We also offer ACO certified baby bath and shampoo, meeting the highest standards for organic and natural baby care in Australia!
Become a KidsBliss retail partner
It’s easy to become a retail stockist or distributor with Kids Bliss! We love to welcome organisations, businesses, and individuals who share our values for natural skincare, environmental sustainability, and supporting local Aussie suppliers. All you need to do is contact us via our website and our friendly team will answer all your questions and guide you through the onboarding process.